Case Studies

Projects worth documenting in full. The problem, the constraints, and what the numbers actually meant.

Flying Blind: Building Store Intelligence for Magnum Through a Corporate Demerger
Unilever / Magnum Southeast Asia

Flying Blind: Building Store Intelligence for Magnum Through a Corporate Demerger

How AI image recognition fixed Magnum's compliance and van sale visibility gap across four Southeast Asian markets, delivering a 1.5% market share gain six months post go-live.

2024TH, MY, ID, VNAI / Image Recognition
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Tap, Grab, and Go: Scaling Coca-Cola's Touchless Vending Across Four Markets
Coca-Cola / APAC

Tap, Grab, and Go: Scaling Coca-Cola's Touchless Vending Across Four Markets

How Coke&Go deployed 1,700 smart vending coolers across Singapore, Australia, and New Zealand. What India's spectacular failure taught us about market fit.

2023–2025SG, AU, NZ, IndiaIoT / Hardware
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