Case Studies

Projects worth documenting in full. The problem, the constraints, and what the numbers actually meant.

Flying Blind: Building Store Intelligence for Magnum Through a Corporate Demerger
Unilever / Magnum Southeast Asia

Flying Blind: Building Store Intelligence for Magnum Through a Corporate Demerger

How AI image recognition fixed Magnum's compliance and van sale visibility gap across four Southeast Asian markets, delivering a 1.5% market share gain six months post go-live.

2024TH, MY, ID, VNAI / Image Recognition
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Tap, Grab, and Go: Scaling Coca-Cola's Touchless Vending Across Four Markets
Coca-Cola / APAC

Tap, Grab, and Go: Scaling Coca-Cola's Touchless Vending Across Four Markets

How Coke&Go deployed 1,700 smart vending coolers across Singapore, Australia, and New Zealand. What India's spectacular failure taught us about market fit.

2023–2025SG, AU, NZ, IndiaIoT / Hardware
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The Transparent Vodka Bottle Problem: Pernod Ricard, India's Off-Trade, and the Limits of Computer Vision
Pernod Ricard / India

The Transparent Vodka Bottle Problem: Pernod Ricard, India's Off-Trade, and the Limits of Computer Vision

How seven months of computer vision work in India's unlit thekas found the exact point where the technology breaks down, and what walking away from a $2 million investment looks like.

2022Delhi, NCRAI / Image Recognition
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