AI in Practice

Most people talk about AI in commercial roles. Here is what it actually looks like in practice.

CPG Client Intelligence briefing
Daily Intelligence

Consumer Products Client Intelligence

Every account manager should know what happened at their client's company before the client tells them. This tool delivers a daily briefing via email on my major consumer products accounts: leadership changes, M&A activity, financial results, and product launches, organised by company and tagged by category.

I use it to spot upsell triggers, prepare for client conversations, and build the contextual knowledge that makes relationships last.

Delivered daily at 10:00 CET via Outlook

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CPG Industry Intelligence briefing
Daily Intelligence

Consumer Products Industry Intelligence

The best account managers know the industry their clients are navigating, not just the clients themselves. This briefing pulls daily news from five leading EU and UK trade publications, classifies every story by category, and flags every AI-relevant development with a dedicated spotlight.

I use it to build pitch narratives and walk into partnership conversations with a point of view on what the market is doing.

Delivered daily at 10:00 CET via Outlook

Download Sample
Weekly client update cover
Weekly Automation

Weekly Client Update Agent

Friday mornings used to mean two to three hours pulling together client status updates from scattered sources. This agent reads across Slack threads, email correspondence, and Notion notes, synthesises the week's activity per client, and drafts a structured progress update and deck ready by 10:00 CET.

Consistent, complete communication for every client, every week.

Delivered every Friday at 10:00 CET via Outlook